I'm Aigul, the founder of LIEBSTAYN, and I have always had a very personal attachment to jewellery; every time I wear a certain piece it reminds me of a person, a memory, a place, or a time in my life. 

With over a decade of experience in the luxury retail industry, my roots trace back to the enchanting cities of Vienna and Zurich. These cities not only shaped my expertise but also fueled my deep appreciation for the artistry and craftsmanship of luxury jewellery.

This is why I created LIEBSTAYN.

LIEBSTAYN is not just a brand; it's a culmination of my passion, experiences, and a newfound perspective on life. As a new mom, every facet of my life has taken on a new depth of meaning.

Parenthood has taught me to use time wisely and prioritize what truly matters, and in doing so, I've turned my passion for jewellery into my life's work.

Created with the purpose of curating the finest selection of jewelry from the most coveted brands for Switzerland, the name of the brand holds a meaningful resonance.

The name LIEBSTAYN, pronounced as "Leeb-shtayn," holds a special place in my heart. It derives from "Lieblingsstein," meaning "favorite stone" in German. For me, this name encapsulates elements of style, confidence, and creativity. Through LIEBSTAYN, my aim is to share these sentiments with you.

Thank you for joining me on this journey. Let's explore the world of fine jewelry together, where each piece tells a story and holds a special place in your heart.

Aigul -
Founder